How Millennials and Gen Z will change the future of media

Millennials, born between 1980 and 1995, and Gen Z, the fledgling generation following Millennials, will radically change how media companies create and distribute content. These younger cohorts, weaned on smartphones and tablets, constantly connected to social networks and visual-first, have a drastically different set of preferences for what kind of stories they want to enjoy, on which platforms, at which times. 

In the midst of this change in consumer behavior, publishers and brands are presented with a unique opportunity to turn these shifts into opportunities. 

At this year's Association of Magazine Media Mobile summit, I moderated a panel on how brands can respond to these shifts and convert change into opportunity.